What Do Citipeak Events Do?

Citipeak Events is an outsourced sales and marketing firm. We are specialists in developing, executing and managing creative sales and marketing campaigns for our client’s specific requirements. Our expertise cover both event marketing and business to business sales.We work closely with our clients to ensure that we develop a strategy that is unique to their brand and fulfils business objectives. We provide our client’s with a service that grows their brand awareness, increases their customer base and improves the customer buying experience.

We meet face to face with our client’s customers either at our private-hire event sites or through our business-to-business solicitations. It is here that we build relationships, educate the customer about the product or service on offer and make the sale.

Our branding services

Branding is our client’s greatest asset. Here at Citipeak Events we communicate our client’s brand clearly and honestly to customers, which in turn increases customer confidence and loyalty. A good brand identify will attract new customers, because it highlights the differences between competitors. At Citipeak Events, our clients operate in a highly competitive and fast moving market, so positive branding is essential.

73% of customers love a brand because of excellent customer service

 

Our direct marketing services

Unlike media advertising, direct marketing enables a brand to target particular customers with a personalised message.  Direct marketing is cost effective and extremely powerful at generating sales. Here at Citipeak Events, our direct marketing campaigns have a clear outcome to help boost sales to existing customers, increase customer loyalty, recapture old customers and generate new business.

In 2012, UK companies invested £15.2 billion in direct marketing

Why Event Marketing?

According to the Event Marketing Institute, 86% of consumers become regular customers after interacting with a brand at event sites.

Event marketing is valuable to businesses because it allows for face-to-face communication with customers. Events are an effective way to showcase products and services in a tailor-made setting, plus it means we can find out more about a customer’s needs and requirements, therefore conducting essential market research that we can report back to our clients.

We host our own private events to allow us to reach prospective customers directly. At these event sites, we add the personal touch by building strong relationships with customers and guarantee that they have a unique buying experience. Therefore, event marketing is extremely powerful at generating sales, increasing customer loyalty and recapturing old customers.

Consumer’s today are savvy, and value their own buying experience. The main reason event marketing can help businesses to better the customer experience, is because it is personalised and unique to each customer. It gives brands an opportunity to connect with their target audience and allows for a mutual ground where back and forth communication between consumers and the brand is welcomed.

Event marketing is totally accountable because the break-even point can be calculated. This is the number of sales needed to cover the cost of the marketing. This is the reasons why we can guarantee our clients a 100% ROI and also identify areas that are most responsive and target them again in the future.

Frequently Asked Questions

As we expand and develop, the company is asked many different questions about the nature of our business and how we operate. As such, this section is devoted to common questions.

Who are Citipeak Events?
Based at its Head Office in Angel (EC1V), Citipeak Events is an event marketing company that provides exceptional standard, face-to-face marketing executives for a diverse range of industries seeking to outsource their marketing needs.

What does Citipeak Events do?
We provide our clients with an event marketing solution. We set up events and promotions, representing our clients’ brands to increase their sales revenue through building relationships with customers and providing them with a personalised buying experience.

Where does Citipeak Events operate?
Our immediate sphere of influence encompasses Essex, London and the Home Counties. However, our resources extend throughout the whole of the UK and can be employed with immediate effect to the clients’ individual needs.

What is event marketing?
Event marketing is the process of running themed exhibits, presentations and pop-up events to promote a product, service or cause. Unlike other marketing techniques, event marketing uses face-to-face communication to increase customer engagement and deliver a more memorable and personalised buying experience.